Using the attached case answer the following questions

using the attached case answer the following questions using bullet points along with your explanations

 

1)   Grolsch utilizes the MABA framework for evaluating the attractiveness of various country markets. For each of the MA (Market Attractiveness)  elements, which would you retain, change i.e. eliminate, modify—-and why?

2)   Likewise for each of the BA (Business Assessment) elements, which would you retain,  change and why?

3)   3) Assuming that the MABA framework is supposed to have functioned well, is in fact Grolsch positioned in the countries with the greatest future potential? Explain briefly.

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