Review the Strategic Management Project Background document.
Review the following terms and concepts discussed this week to prepare for this assignment:
- vertical integration
- taper integration
- backward vertical integration
- forward vertical integration
- strategic alliances
- global strategy
- international strategy
Create a Word doc and title it Strategic Management Research Journal Part 4.
Write a 525- to 700-word response to the following prompts in your journal entry:
- Identify Caterpillar Inc.’s short-term and long-term goals.
- Evaluate how mergers and acquisitions in the last 3-5 years have contributed to Caterpillar Inc.’s performance and affected its organizational goals.
- Determine the most critical merger or acquisition that has contributed to Caterpillar’s performance and success in achieving organizational goals. Defend your choice.
- Evaluate the effectiveness of Caterpillar’s operational plan for global strategies (international, multi-domestic, global-standardization, or transnational). Include supporting research or data.
Note: You will use information from this entry in your presentation due in Week 5.