Using the same company (coffee shop) from your previous assignments, write a 3–4 page paper in which you:
- Prepare a simple pro forma (projected) income statement and balance sheet for the first two years of operation, using income projections and incorporating an advertising plan.
- Outline a plan for hiring and retaining competent, motivated employees for your business.
- Prepare an outline for a “pitch,” i.e., a short 20–30 minute business plan presentation that will be made to lenders or investors.
- Include at least two references outside the textbook.