Describe the level of ethical development the executives at Barclays demonstrated when manipulating the LIBOR interest rates. ● Did Barclays Bank neglect social responsibility? What could they have done to be more socially responsible? ● What actions regarding Corporate Social Responsibility (CSR) could Barclays have engaged in after the scandal broke to set things right and ensure that such an event would not happen again? ● Describe what level of morality would have been demonstrated if executives at Barclays asked themselves, “Even though manipulating the LIBOR will increase company profits, is it the right thing to do in the long run?” ● Explain the importance of ethics and social responsibility in marketing as a result of your case study analysis.
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